Carinthia
Carinthia is an area of Mount Snow that is entirely made up of progression based terrain parks. It is unique because it has its own brand. The parks at Mount snow are not "Mount Snow Terrain Parks". They are Carinthia parks. This gave me the ability to market and communicate with a targeted audience of younger skiers and riders who are all about the thrill and camaraderie of the park scene. The Carinthia brand allowed me to push boundaries when designing ads, and to really get weird! Lucky for me, these attempts were recognized by SAM (Ski Area Management) Magazine, and awarded as "Best Resort Branding" in 2016, and "Best Case of Playing to the Audience" in 2018.