Peak Pass
Mount Snow's parent company, Peak Resorts, decided to create an entirely new season pass offering. Instead of buying a pass to a single resort, skiers would now get one pass with unlimited access to any of the 7 Northeast Peak Resorts. Peak Resorts decided to go in-house for the branding & design, and looked to me for a complete overhaul on season pass marketing for the 7 resorts in a little over a week. With nothing but the name "Peak Pass" I set out with the help of the Mount Snow Marketing department to dig into my favorite project to date. We decided to make make "exploration" the central theme to compliment the new ability to travel to nearby mountains. So this is where I drew inspiration for the pass level names, graphics, and overall branding.